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Showing posts from October, 2023

How Effective Is Social Media When It Comes To Raising Awareness?

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How Effective Is Social Media When It Comes To Raising Awareness?  ““But what can I do, I am just one person” Said 7 billion people…” I saw the above quote in a post on Instagram shared by many people who are currently raising awareness about the war on Gaza. With a private Instagram account with 330 followers, most of them being family and close friends, and as I post things on my Story to inform people about the bizarre events that are taking place is Palestine right now, I do wonder if any of my posts have an impact on what is going on in the world. In this blogpost we will try to understand the importance of social media in catastrophic situations, as well as the impact that raising awareness on social media has on society.  How Do We Use Social Media? These platforms are used on the daily and for various purposes. Businesses  and organizations  tend to utilize their social media accounts to market, advertise, and communicate with their audiences. Some use these ...

What’s The Difference? How Luxury Brands Represent Themselves On Social Media Platforms

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  What’s The Difference?   How Luxury Brands Represent Themselves On Social Media Platforms  What kind of content is being posted? Who is featured on the page? How are the posts captioned? In this blog we will take a look at what distinguishes a luxury brand from a causal one on social media and see if there is even a difference. Can You Guess? Look at these two pictures. When I took the screenshots I tried to keep out any product indicators so that guessing the brands can become somewhat tough. However, can you still tell whether the picture is “luxurious” or just casual?      Both posts are from beauty product companies, and to be honest just looking at the pictures without any context I would say that there is absolutely no difference in the “status” of the companies. However, you would be surprised at how many differences there are when we compare the Instagram pages of @ArmaniBeauty (on the left) and @FentyBeauty (on the right).  For those who are...