Philly’s Best Hot Chicken, ASAD’S!?

A Little Bit Of Background

It all started with people talking about the crazy long line of customers cutting through the Roosevelt Blvd as they wait to place an order of hot chicken. 

In July of 2022, Asad Khan, the founder and CEO of ASAD’S Hot Chicken, opened “the best” Halal food spot in Philadelphia. This small business had started in the parking lot of a gas station (7300 Roosevelt Blvd, Philadelphia, PA) and now has a total of three locations, a second location on Cottman Ave and another one in Bensalem. 

From being called “Gas station chicken” to being featured on The Philadelphia Inquirer and in Philadelphia Magazine; this business had made its success through social media and the love of the people. 

My Experience? Simply Delicious!

I live in Northeast Philly and I pass by ASAD’S on the daily. I must say, it is very tempting to try a place when you see many people waiting in a line to order food from opening to closing time; and when I say many people I mean no less than 20 people in line! So one day my best friend and I had finally decided to wait in line ourselves and try ASAD’S. We had to wait in line for 40 minutes just to order and another 20 minutes to get our food. As it was mentioned in the Philadelphia Magazine “At Asad’s, Stunning Hot Chicken Is Always Worth the Wait”.

I started gathering many ideas about the business as I waited in line. First is that many of the people were returning happy customers, second is that the menu was kept very simple (which made ordering really easy), and third is the hard work that the CEO Asad was putting into making the business great. The people didn’t mind waiting in line once or twice and for as long as it took to have the delicious food that ASAD’S was offering. I also believe that keeping the menu small, with only 4 meals and 4 spice options to choose from had made the ordering process easy on the customers and employees of ASAD’S. Lastly, everyone who saw the start of this business and where it stands today can tell you about service and the appreciation that Asad Khan had provided to everyone that supported his business. 

Social Media & Love

You will never see an ASAD’S Hot Chicken advertisement on TV, this business have been using social media platforms like Instagram, LinkedIn, and Twitter to do 100% of their advertising.

Currently they have about 98.8K followers on Instagram and they use that platform to post updates, news, and customer’s support. They also have about 20 Instagram Highlights, which are saved stories that can be viewed at any time. ASAD’S Highlights document the entire story from “The Beginning” until now. They even have highlights titled “Day 1, Day 2, etc…”. I believe that these highlights are a great example of how this small business has been transparent with their customers, building a connection and a strong story. It is amazing how they continue to use social media and the love of the people to gain more supporters and become more successful. 

I would like to end this by saying that I am, just like many others are, very proud to see this Philly Halal small food business become something big over a short period of time. They work hard every day to make their following mission statement come to life; “We believe in putting people first. We understand that our customers are our biggest assets and strive to provide them with the best possible experience.” (Asads.co, 2023).